In Indonesia, public limited companies have a crisis communication problem. The resistance to innovation and not a positive use of new technological and innovative tools with the help of social media has become a challenge for crisis management in public limited organizations. The purpose of this study is to understand different dimensions of crisis communication practice in public limited companies in Indonesia. The quantitative data were collected on a Likert scale questionnaire to get evidence from public limited companies of Indonesia. The study demonstrates there is the critical role of innovative and technological dimensions of social media for crisis management in the public limited companies of Indonesia. The study contributes to the knowledge of a theoretical research framework that is significant for crisis communication practices. The study also has practical implications to deal with crisis communication with the help of new technology, preferred media channels for crisis response, and preferred methods for crisis communication.