This study intends to examine the impact of BE on the SDGs. In addition, it investigates the function of OC in SDGs. In addition, the moderating effect of business reputation was investigated. This study utilized a quantitative research approach. The investigation gathered information from 312 employees of Indonesian companies. Using structural equation modeling, the offered hypotheses were evaluated. The findings of this study revealed a direct and positive relationship between BE and SDGs and OC and SDGs. In contrast, the influence of the moderator has been dismissed. Ethical businesses are environmentally and socially responsible and foster a positive organizational culture for their employees. It provides managers and leaders with various applications for ethical behavior and bringing sustainability to the organization. The conclusions of the study are restricted to Indonesia, thus generalizing it. This research has not previously been conducted in an Indonesian environment. It also innovates using corporate reputation as a moderator between BE, SDGs, and OC SDGs.