Strategy Plan for the Development of Green Open Spaces in Bratang Flora Park, Surabaya City
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Keywords

Strategy, Green Open Space, Flora Park, Surabaya.

Abstract

Tourism constitutes a sector intricately intertwined with the creation of productive and high-quality locales. Within urban settings, individuals often seek outdoor venues for recreational activities to alleviate stress and bask in fresh, invigorating air within short distances. Recognizing this demand, governmental bodies endeavour to furnish Green Open Spaces (RTH) as a remedy to the tourism imperative. This study endeavours to devise a strategic blueprint for the development of Green Open Spaces in Bratang Flora Park, Surabaya City, employing an analytical framework encompassing Internal Environmental Analysis, External Environmental Analysis, and the consequential influence of Internal Factors Analysis Summary (IFAS) and External Factors Analysis Summary (EFAS). Employing a descriptive research design with a qualitative orientation, data collection is facilitated through interviews, observations, and documentation. Subsequently, the amassed data undergoes a process of synthesis, presentation, and inference. Findings unveil the presence of commendable strategies within Bratang Flora Park, yet also underscore the necessity for complementary strategies, notably those embodying Strength-Opportunities (SO) tactics. This entails leveraging internal strengths to capitalize on prevailing opportunities, such as enhancing the park's flora quality, galvanizing non-governmental organizations (NGOs) towards heightened engagement with green open space initiatives, and fostering collaboration with stakeholders to augment supportive infrastructure.

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